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Contact Us ✉ Sprouts@Sproutscon.com
Sprouts isn’t a traditional grocery store - we’re a specialty retailer rooted in our farmstand heritage and committed to offering fresh, wholesome, and innovative products. For more than two decades, we’ve delivered a differentiated grocery experience built on thoughtfully curated, good for you options that inspire healthier living.
SproutsCon is our biggest moment of the year to come together, reconnect, and recharge our purpose of helping people live and eat better. This is where ideas spark, leaders grow, and our shared passion for fresh, healthy living comes to life.
SproutsCon is our annual leadership and learning summit where Sprouts team members and vendor partners gather to explore the incredible products that bring our mission to life across Produce, Grocery, Dairy, Frozen, Deli, Bakery, Meat, Beer & Wine, Bulk, and Vitamin & Body Care.
Join us for the highly anticipated Vendor Address where you will hear from Jack Sinclair, Kim Coffin, Scott Neal, Dustin Hamilton, and Alisa Gmelich. This high-impact session will set the tone for vendor engagement throughout the event. Whether you’re showcasing products, exploring sponsorships, or looking to deepen your partnership with Sprouts, the Vendor Address is your front-row seat to what’s next.
Leadership is not just about guiding others – it's about inspiring action, cultivating trust, and building a culture where people thrive. In this mainstage session, Sprouts leaders will share buiness and financial updates, discuss the continuation of our purpose through leadership, and set the stage for our impactful Coaching Breakout Sessions. Whether you’re a seasoned leader or stepping into a new role, this session will equip you with the mindset and methods to lead with confidence.
Build your coaching skills in this interactive session focused on two essentials: Listening and Powerful Questions. You’ll learn each skill, practice with a partner, then bring them together in realistic scenarios using the Stop, Observe, and Coach (SOC) card. Head back with practical tools and the confidence to coach effectively on the floor.
Build your coaching skills in this interactive session focused on two essentials: Listening and Powerful Questions. You’ll learn each skill, practice with a partner, then bring them together in realistic scenarios using the Stop, Observe, and Coach (SOC) card. Head back with practical tools and the confidence to coach effectively on the floor.
This three-part series is designed to help you walk away with the start of a solid, actionable plan to win the second half of the year. We’ll begin with Session 1: Driving Results in Q3 & Q4, focusing on the key performance drivers that matter most and how to lead your team to execute them consistently. In Session 2: Coaching with Data, you’ll learn how to use the 1:1 form as a practical tool to grow your people, provide targeted feedback, and hold them accountable. Finally, in Session 3: Planning the Win, you’ll pull it all together—mapping out your store’s priorities, defining what success looks like, and setting the stage for alignment with your leadership team. By the end of the day, you’ll have more than ideas—you’ll have a clear path forward.
As we continue our journey of coaching, this afternoon session brings fresh energy and perspective from the field. Two of our Regional Vice Presidents will take the stage to share reflections, success stories, and actionable insights from their teams – highlighting how coaching, connection, and culture are driving performance across the country. We will get you ready to enter the Vendor Tradeshow with curiosity and excitement.
Get ready to shift gears and dive into a dynamic showcase of innovation, partnership, and possibility. With over 100 vendors on site, this is your chance to explore new products, build relationships, and discover what’s coming to Sprouts’ shelves.
Celebrate the heart of Sprouts at our Awards Dinner, an evening dedicated to recognizing the people and teams who make our purpose come alive every day. This energizing event brings the teams together to honor excellence, performance, and impact across our stores. The Awards Dinner is more than a celebration – it's a reflection of our shared values and a toast to the future we’re building together.
Start your final day at SproutsCon 2025 with a powerful look at how we’ve won in 2025 – and where we’re headed next. This session is about owning your business, celebrating momentum, and preparing for the second half of 2025. Join us as we set the tone for a day of learning, collaboration, and action. Come ready to reflect and refocus.
Schematic Integrity
Discover how maintaining schematic integrity boosts sales, fuels innovation, and enhances the customer experience. Learn how to take ownership of this critical role and coach your team to deliver consistent, high-quality execution. This session also features an Innovation Brand Graduate Story from Milliways.
Staying in Stock
Learn how consistent spot checks and smart backroom practices improve accuracy, boost sales, and keep shelves stocked through stronger BOH management. This session features real results and success stories from two regions, showing how these practices drive measurable impact. This session also features an Innovation Brand Graduate Story from Better Sour Gummies.
Driving Results in Q3 & Q4
Get practical tips and proven approaches to help your team deliver strong results in Q3 and Q4. You’ll swap ideas, share success stories, and pick up strategies from peers across departments that you can put to work right away.
Innovation Advocates
Kick off with the inspiring founder’s story from Jenny McCarthy of Formless Beauty, followed by insights from Misty Long, Director of Merchandising, on how you play a key role in driving innovation. Get an exclusive preview of the exciting product launches coming in the back half of 2025.
Purposeful Recommendations
Hear the founder’s story from Gary Brecka of H2Tab, then learn from Justin Miloro, Director of Merchandising, about your role as an influencer, educator, and coach. Wrap up with peer learning to share tips and best practices for driving your business.
Driving Results in Q3 & Q4
Get practical tips and proven approaches to help your team deliver strong results in Q3 and Q4. You’ll swap ideas, share success stories, and pick up strategies from peers across departments that you can put to work right away.
Join Sprouts Chef Matt Pratta for a highly interactive session packed with hands-on learning. Chef Matt will share new coaching tools for prepared food recipes, walk through key elements of station setup, and introduce tasting questions and vocabulary to use with your team. Then, watch a live demo of a new Wellness Bowl recipe before rolling up your sleeves for a group cooking activity. Throughout the session, you’ll put two core concepts into practice: WIBI (“Would I Buy It?”) and “Always Available.”
Get practical tips and proven approaches to help your team deliver strong results in Q3 and Q4. You’ll swap ideas, share success stories, and pick up strategies from peers across departments that you can put to work right away.
See how deli schematics come to life to create a better customer experience and build bigger baskets. You’ll learn practical ways to coach your team for confident, consistent execution that keeps customers coming back.
Join Sprouts Chef Matt Pratta for a highly interactive session packed with hands-on learning. Chef Matt will share new coaching tools for prepared food recipes, walk through key elements of station setup, and introduce tasting questions and vocabulary to use with your team. Then, watch a live demo of a new Wellness Bowl recipe before rolling up your sleeves for a group cooking activity. Throughout the session, you’ll put two core concepts into practice: WIBI (“Would I Buy It?”) and “Always Available.”
Get practical tips and proven approaches to help your team deliver strong results in Q3 and Q4. You’ll swap ideas, share success stories, and pick up strategies from peers across departments that you can put to work right away.
See how deli schematics come to life to create a better customer experience and build bigger baskets. You’ll learn practical ways to coach your team for confident, consistent execution that keeps customers coming back.
Get practical tips and proven approaches to help your team deliver strong results in Q3 and Q4. You’ll swap ideas, share success stories, and pick up strategies from peers across departments that you can put to work right away.
See how deli schematics come to life to create a better customer experience and build bigger baskets. You’ll learn practical ways to coach your team for confident, consistent execution that keeps customers coming back.
As SproutsCon 2025 comes to a close, join us for a final session that brings together our theme: Purpose in Action, Coaching for Growth. We’ll begin with an open Q&A featuring our Executive Leadership Team, offering you the chance to ask candid questions, hear directly from our leaders, and gain insight into strategies, values, and decisions shaping Sprouts’ future.
Then, we’ll welcome our 2025 Keynote Speaker: Jay Shetty – bestselling author, podcaster, and former monk – whose message of purpose-driven leadership and mindful connection will leave you energized and empowered.
This session is your moment to reflect on what you’ve learned, celebrate how far we’ve come, and get ready to plan for what’s possible.

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Sprouts Team Members, please email: SproutsCon@sprouts.com.
Exhibitors or Tradeshow Questions, please email: tradeshow@concinnityevents.com.
Sponsorship Questions, please email: sponsorships@concinnityevents.com.
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